Field Notes
The Problem You Didn’t Hire
At some point, a marketing leader may inherit a team member that isn’t working. And it’s often an open secret around the office. We used to have a word for
When Marketing Says Too Much
Have you ever asked Marketing for something simple – like a quick client email – and received… a novel? A local office requests an email they can forward to customers.
Ask About This Before Taking a Marketing Leadership Role
Before you accept a new role, I want you to ask probing questions to determine whether you’ll be able to lead to your full potential. Or not. Because you need
How You React Becomes Culture
It’s 6:00 AM. Your phone buzzes with the daily lead report and the moment your eyes land on the numbers, you know: your plans for the morning just changed. Cortisol
The Delegation Trap
“You just need to delegate more.” Hearing this advice when you’re overcommitted and going to heroic efforts to hold it all together can feel… …somewhere between defeating and blood boiling.
Post Acquisition Blowback
If every acquisition feels like a scramble, the problem isn’t your team. It’s the muscle your company hasn’t built yet. Midmarket companies often grow through what I call reactionary acquisition.