Field Notes
From Leads to Growth
“How many leads did we get?” is one of the most common questions asked in executive meetings about marketing. But in established companies, an ongoing focus on lead generation often signals something deeper.
The Hard Middle Layer
Scaling a marketing department doesn’t end with a rebuild. The hard middle layer is where optimization, leverage, and long-term growth begin.
The Absence Of
As marketing leaders guide their teams through growth, M&A, rebrands, and rising executive scrutiny, the most important work often isn’t what gets added, it’s what gets removed. This field note explores the idea of “recognizing the absence of”: the leadership skill of noticing recognizing and removing hidden friction during growth and transition.
When There Isn’t a Right Answer
A field note for senior marketing leaders on making high-stakes decisions when clarity is incomplete and “the right answer” doesn’t exist.
The Problem You Didn’t Hire
At some point, a marketing leader may inherit a team member that isn’t working. And it’s often an open secret around the office. We used to have a word for
When Marketing Says Too Much
Have you ever asked Marketing for something simple – like a quick client email – and received… a novel? A local office requests an email they can forward to customers.