Build a BrandTrestle™
For a positive ROI, you need to plan, resource, and execute, your brand rollout smarter. A BrandTrestle ensures you nail the right steps. Avoid the pitfalls of trial & error. And lead company-wide execution with confidence.
Set your brand project up for success!
In every brand project, the stakes get higher, the bigger the scope and investment.
Going in with a solid plan is the key to success.
That’s why we developed the 10 essential pillars Marketing leaders need to execute a brand project, from Vision to Implementation.
Make sure you nail the right steps.
And lay the foundation for positive ROI on your brand project.
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Ways that Marketing leaders like you #trestleup
Vision & Mapping
Set the compass.
During this 1-day workshop, I work with you and your Executive team to clarify the vision for brand implementation, secure alignment, and identify how the brand can be used to catalyze transformation.
This is when we also rough out what ROI on the investment looks like.
Pillar support
Scale up resources.
We do the heavy lifting on one or more specific project pillars.
The pillars where we’re most asked to provide support:
- Brand proposal
- Internal brand audit
- Project plan (involving all departments)
- Communications plan
- Signage: involvement & oversight with Operations
Air traffic control
Full support.
We’ve got you!
We determine with you what full support looks like – from liaising with your team, vendors, and other departments to overseeing pillar execution.
We start by formalizing the project:
- Approval
- Roles
- Resource
- Day-to-day execution
- Project management
- Progress reports
- Measurement
Frequently asked questions:
Marketing leaders who are implementing a new brand and need more resources to execute so the company gets the most from the investment. Usually there’s a lot going on at the same time – the pressure is on to implement the new brand, deliver Marketing KPIs, and uplevel the Marketing program at the same time.
We can do a Vision & Mapping exercise with any size of company. Generally, the “scale up” and “full support” companies have a Marketing leader and team within a company with Operations, Sales, Finance, and Human Resources departments (and sometimes a formal Project Management team).
Yes! It’s not uncommon for a “local” (US or Canada) company to start a brand project and then have a global team get involved to capitalize on the opportunity to create a farther-reaching brand. We understand the nuances of local and global teams and ensure everyone comes together to secure the best outcome for all.
We are not a creative agency (though we have recommendations if you need them), but we can be an expert sounding board or oversee the day-to-day creative process from your side so you can focus on input and the internal approval process with your stakeholders.
The cost varies based on the level of support you need. We’ll use the 10 Essential Pillars as a guide for a discussion with you about the scope of work. Then we’ll create an estimate for you to review. I can answer more questions about pricing on our call.
